Definition of terms relating to Search engines and search Engine Optimization (SEO).
| Inbound Links | Hyperlinks from other websites to yours. Also known as return links or backlinks. |
| Page Rank (PR) | Page Rank. A number between 0 and 10 given by Google to every page on the internet as a rating of how popular the page is. |
| Reciprocal Links | Links between two websites – each webmaster agrees to provide a link to the other website so both will benefit. |
| Robot / Spider | An automated piece of software which travels around the internet looking for web pages and storing them in the search index. Robots are good – you want them to visit as often as possible. |
| Search Algorithm | The “equation” used by a search engine to decide which web pages are the best match for a search term. |
| Search Index | The database of web pages used by a search engine. When you perform a search, the search engine looks in this database to find the best matches. |
| SEO | (1) Search Engine optimization – The process of optimizing. (2) Search Engine optimizer – A person who offers optimization as a commercial service. |
| SERP | Search Engine Result Page, i.e. the list of web pages shown when you perform a search. |
Related Posts:
{ 0 comments… add one now }
{ 1 trackback }