The most important SEO HTML tags in order of importance are listed below they should be present in your HTML code. This will provide valuable information to search engines and tell them how to categorize and handle your website.
|
HTML Tags |
Code |
| Title | <head><title> Very short description of the website including your keywords</title></head> |
| Meta Description | <meta name”description” content=”Page description including your keywords for that page.”> |
| H1,H2,H3 Headings | <h1>Most Important</h1><h2>Second Most Important</h2><h3>Third Most Important</h3> |
| Bold, Strong(Same Worth) | <b>Keyword</b><strong>Keyword</strong> |
| Image with alternative text | <img src=”keyword.jpg” alt=”keyword” /> |
| Use descriptive hyperlinks | <a href=”http://www.mysite.com/webpage.html ” title=”keyword”>Keyword in Anchor Text</a> |
| Nofollow tag blocks search engines from following the link. | <a href=”http://www.mysite.com/webpage.html” title=”keyword”rel=”nofollow”>Keyword in Anchor Text</a> |
Page Title
The title tag of your page is the single most important factor to be considered when optimizing your web page for the search engines. It is because most search engines & directories place a high level of importance on keywords that are found in your title tag.
The title tag is what the search engines displays it as title in the search results. So make sure each page on your web site has a title tag in the header of document. It is best to use the title for your page that describes the content of your page as much as possible in the most descriptive way.
Meta Description
Make sure you accurately describe the page content in the Description Meta tag. A search engine to display a short description of what your web page contains very often uses the description Meta tag.
H1, H2, H3 Headings
Headings are important parts of your web pages. They establish the architecture of your website for the search engines and for your reader. Search engines use your headings to index the structure and content of your web pages.
Bold or strong tag
The keyword in bold or strong tag specifies that it has slightly more importance than other text on the web page. These bold keywords are given a second look and taken into account by the search engines.
Image with alternative text
Most of the web sites contain images, so it is important that you use the alt attribute on images and describe as much as possible about the image. Doing this not only help index your site better also helps those visitors to your site who are visually impaired.
Use descriptive hyperlinks
Try to place as many descriptive text links in your homepage to other relevant pages in your site. Doing this can help you to improve your listing in the search engines.
The search engines basically figure that if you are linking to something from your page is likely to be closely related to the content of your page.
Nofollow tag
The NoFollow tag was introduced by Google to stop blog spammers getting lots of free backlinks by commenting on peoples’ blog posts.
See also: SEO Infographic for Good SEO Ranking
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